When it comes to running a start-up or small business, keeping your overheads in check allows you to allocate more revenue to operational growth, whilst also freeing up your time. Outsourcing can lead to consistency and continuity, tighter control of organisational expenses, risk management and an improved work/life balance.
If these benefits appeal to you, there are at least three tasks that small businesses can easily outsource, in order to better aid the growth of your business and free up your valuable time.
The 3 Things That All Businesses Should Outsource
1) Content marketing
Content marketing refers to the use of cleverly written, easily digestible content, with the purpose of educating and appealing to a company’s target audience, without giving it “the hard sell”.
Content marketing not only generates leads for your business, but nurtures your relationship with those leads, in order to increase the chance of converting these leads to a sale.
Over 40% of companies employ an executive within their organisation who is directly responsible for the creation and distribution of content marketing. The average small business, however, may not have the budget for this.
Rather than spending great deals of time creating and distributing content marketing material yourself, it is recommended to outsource this task if you are a small business.
According to a report on LinkedIn, a survey of marketing professionals revealed that 75% of marketers are outsourcing their content marketing in some way.
Research shows that multi-tasking, or managing multiple projects at once, causes a 40% drop in overall productivity. Projects take longer to complete, and overall stress levels are increased. On average, multi-tasking costs the global economy over $400 billion per year.
When it comes to handling the finances of your business, you really can’t afford to make mistakes, and so it is highly recommended that you seek the help of an experienced, efficient and qualified team.
It is highly recommended that small businesses outsource payroll, as a result of the numerous requirements, regulations and tax laws that must be adhered to.
Payroll encompasses far more than the simple calculation of hours worked by employees and salaries paid, and so, rather than handling this yourself or maintaining the overhead of a full-time accountant, it is recommended that small business owners outsource this task to a reliable team. This will help you to avoid costly errors and will free up your time, such that you can focus on running your business.
Who Do I Outsource To?
Some small businesses are reluctant to outsource certain tasks because they would rather that all business tasks were conducted under the same roof, rather than across multiple locations. The Fabulous Group provides the perfect solution to this problem. With two strands of the business: Fabulous Marketing and Fabulous Financial, we can take control of all of these business tasks and give you peace of mind that everything is being taken care of by one company, under one roof, with one phone number to call if you have any questions.
Outsourcing to the Fabulous Group
The Fabulous Group offers outsourced marketing, financial management, accounting and business advisory services for businesses. Whether your business is a start-up, an SME or an established company, we have a wide selection of scalable services to suit your requirements.