Arrange a free virtual marketing consultation

Everyone loves a freebie – especially when it’s fabulous! Are you making the most of your marketing? Meet with us and we’ll take a look (for free).   Arrange a meeting with us at a time that suits, from the comfort of your workspace (wherever that may be) and let’s make sure you are making…

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Icicles balanced on a branch

Heading into 2020 with a balanced approach to Marketing Following a recent report that suggests both digital and social media budgets are set to rise in 2020, we’ve decided to look at the changing shape of the marketing landscape as we head into the new year. As with the fashion industry, marketing trends come and…

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The Fabulous Group’s relocation into Market Harborough town centre At the beginning of October, The Fabulous Group moved into their new home, 4a Church Street, Market Harborough. It’s safe to say we are well and truly settled in at last – all of the decor is complete and we’re getting familiar with the new scents…

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Chess piece on chess board

The marketing function encompasses a broad range of activities. Where many roles are becoming more specialised and siloed, marketers are expected to be the ultimate polymath. The traits that make up the personality of a great marketer; creative, proactive, curious, explorative and innovative thinking to name but a few, mean that the inquisitive marketer is…

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Christmas Tree with baubles hanging from it

It’s that time again! This morning, John Lewis released its 2018 Christmas advert, meaning that there’s officially no escaping it; the countdown to Christmas has begun. The John Lewis Christmas advert is always highly-anticipated, but in 2018 this has been more evident than ever, with the general public desperate to get their hands on this…

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Pink sticky notes stuck to a wall

Market research helps you to understand if and why consumers would take an interest in a particular product or service. Market research pertains largely to consumer behaviour, which is influenced by a number of cultural, societal and personal factors. Market research is vital to a successful business plan, especially if you’re just starting out, and…

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Social Media Marketing

Social media has become an increasingly integral part of any company’s marketing strategy and yet many companies are still yet to take full advantage of the benefits that it can bring to brand exposure and customer relations. In the last quarter of 2017, 1.37 billion active Facebook users visited the platform on a daily basis.…

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blog writing

Nowadays, SEO is a term that pops up a lot when talking about marketing advice. Maybe you’re a pro at it. Maybe you’ve heard of it, but aren’t quite sure how to reap the benefits. Maybe you have absolutely no idea what I’m talking about. SEO stands for “search engine optimisation” and it refers to…

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Red and white caution cone sitting on laptop keyboard

What is GDPR? The new General Data Protection Regulation (GDPR) is an EU regulation that will be coming into effect as of 25th May 2018. As it is an EU regulation, and not a directive, it will be immediately enforceable by law as of this date, with hefty fines to be put in place for those…

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